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October 18, 2011

20 steps tutorial for SEO

This is a guest post by Ankit Kumar who blogs on TechPil. If you want to post for us check ourGuest Post Guidelines.
SEO is considered to be necessary for any website, if they want to be different from others. My definition of SEO is ‘The legal way to get free traffic online’. SEO is a never ending process as there are new tips and tricks found everyday which makes it a process of real-time but there are few steps which are more effective than others.

20 Steps SEO Tutorial
Here we are publishing a very small but effective tutorial guide with just 20 steps.

  1. Commit yourself to SEO: Search Engine Optimization is not a one-time process. The Optimization steps and algorithms keep on changing with time. We need to have a long-term commitment and outlook because the tricks which might have worked earlier may not work this time. SEO is not just about those directory-submission and link building, it is also about new steps such as social bookmarking and relevant comment posting (yes, I said relevant because they are more effective).
  2. Analysis is necessary: People analyze website after completing steps toward SEO. But it is recommended that you should always analyze the condition of a website before taking a new step so that you can see the change at the end. Also check the validity of the analysis tool before using them.
  3. Have patience: SEO is not about instant gratification. Some steps such as directory-submission may take even months to show the fruitful result. Thus all you need to is work with patience.
  4. Build a Good Website: It is often mentioned that “Content is King”, it is totally and one must do a big research before publishing anything on their website because this is what represents you Online. Not just content but the design of website must be eye-catchy.
  5. Look forward to learn more: New SEO steps are invented almost everyday. So you must keep on learning them with time. For that you must keep an eye on good SEO resources online such as Search Engine Land and SEO Book. You can also find thousands of SEO e-books for free.
  6. Research a lot before hiring someone: It is often seen that people hire some individuals or agency for SEO tasks. I would recommend them to research a lot about them. You should also feel free to ask any related question that arises in your mind.
  7. Sitemap: Search engine crawlers are not able to crawl all the pages of your website. Therefore you must include sitemaps so that all the important pages are crawled and indexed on search engine. Also it is recommended to have less than 100 links on any page because more links may divert Crawler before indexing the necessary information.
  8. Define URL’s wisely: Always try to include keywords in URL and separate them with ‘hyphens’. But don’t overdo this step and only add two-three keywords per URL as bigger ones are not fruitful.
  9. Keyword Research: Always try to find the most search keywords in an article. For this,Google Adwords Keyword tool will be helpful. You may also do a self analysis with the help of free online tools such as Keyword Discovery or WordTracker.
  10. Write user oriented Content: The bots of top search engines such as Google, Bing and Yahoo are very powerful. But they are auto-running crawlers and they cannot be bought to crawl desired Web-pages. So you must write content which are helpful to user so that they find it useful.
  11. Create totally Unique Content: The content must be totally unique and there should not be a single line copied from any online resource. Also processes such as Article Spinning must be avoided.
  12. Use Relevant Title and headers: It is the title which is displayed in search results of various search engines. So the title must be totally relevant and must also consist of necessary keywords.
  13. Build intelligent links: The user must always try to build links with websites with higher PageRank such as YahooDMOZBusiness.comAviva, and Best of the web. Also try to link with websites which has a universal reach.
  14. Try to start a Blog/Forum: If you have a business website, then it is also recommended to have Blog or forum with domain such as blog.yourwebsite.com or forum.yourwebsite.com form where you can have a direct communication online with any who want to ask a query. This also helps you in making an Online Reputation.
  15. Make full use of Press Releases: It is recommended to have an online Press-Release for any small/large change that has been taken from your side. This helps in creating a full transparency which makes you a brand name.
  16. Use Search Engine tools: Most of the search engines provide you with tools such as Google’s webmaster Central and Yahoo’s Site Explorer to get your site included in them.
  17. Take advantage of Local service: There are many local search services online such asJustDial.com , local.com which helps you in getting listed in some local areas. Such services allow you to find local clients and services easily.
  18. Social Media: If your website has a visual element, join the appropriate communities on Flickrand post high-quality elements there. If your website is service-oriented, use Yahoo Answers to position yourself as an expert in your industry. But always try to be relevant.
  19. Organize some events: Real-time events such as contests and quizzes attracts a huge mass. So these must be held time to time. But there must not be excess of contests organized because it leads to lack of interest (monotony) among people.
  20. Publicize yourself: Feel free to display your brand name and website on thing such as visiting cards and stationary. These may sound irrelevant but they also help in becoming a known name among public.
I bet that if you will follow these steps, you are going to get your Website optimized.

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